March promotion was designed to encourage repeat visits to the casino by offering daily prizes throughout the month. Members have to show up and swipe their cards in order to participate. 
Elements of this promotion are: DM, Emails, social posts, radio tags, website banners, digital on-site signage, and print pieces: adhesive cling and a 4x6' standee. 
Check out all the work below:

Standee, 4x6 feet.
Designed to raise awareness for promo and promo dates, be loud enough to capture members’ attention
and draw them in. Was installed near the entrance to the casino.

Adhesive cling,12x12 inches.
Were placed all around the site location – doors, floors, tables, restaurant, etc.
Created to raise awareness for promo and promo dates, be loud enough to attract attention and draw the members in.

DM piece, 9x6 inches. 4 panel self-mailer.

Launch and Reminder emails, layouts for desktop.

Launch and Reminder promoted Facebook posts.

This is how March Moolah lockup looked like on the Winner's Circle Rewards home page.

Process Work
My work started with sketching ideas for a key visual, a logo lockup that will represent the promo.
Check out some of the ideas below:
Here are digital versions of some of my sketches that made it to the first round of client presentations.
Some more process work created at later stages of the project:
Thanks for checking out this project!

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