Just in time for upcoming winter holidays, OLG Slots & Casinos wanted to show appreciation to its VIP members by rewarding them with a gift that has a personal touch. We were asked to create a Direct Mail piece and email creative providing a "surprise & delight" offer to WCR's Gold level members. The offer was free slot play or cashback and varied based on their total points accumulated over the past year. There also had to be a version for OLG Slots at Georgian Downs aligned with Player Plus brand.
Winner's Circle Rewards personalized card, 4.5x5.5 inches.
Player Plus personalized card, 4.5x5.5 inches.
Winner's Circle Rewards and Player Plus custom envelopes.
My work, as usual, started with lots of sketching to come up with key visual for the promo. Have a look at my quick drawings below.
Check out digital versions:
Here are visuals that made it to the first client presentation:
At the next stage of the project I had to align chosen creative with two brands: Winner's Circle Rewards and Player Plus that represents OLG Slots at Georgian Downs.
Thanks for having a look!