This promotion is designed to encourage repeat visits to the casino. This August Winners Circle Rewards members had a chance to win $10K every day. Elements of the promotion are: DM, Emails, social posts, radio tags, website banners, digital on-site signage, adhesive cling, poster, 4x6' standee, and a promo display cheque for daily winners. 
I was responsible for creating a key visual, designing all elements of the campaign, and producing high quality graphics and print-ready files. I had lots of fun working on this one. Have a look at the process work first!

Process Work
My work started with sketching ideas for a key visual. This time concepts had to be about summertime and, as always, cash. Using Winner's Circle Rewards branding elements was also a must. Check out some of the ideas below:

Next, digital versions were created.
One of these visuals was massaged further to become its final version that can be seen on all pieces of the promo.
Print Pieces

Adhesive cling, 12x12 inches

Poster, 22x28 inches

DM piece, 9x6 inches. 4 panel self-mailer.
Promo Display “Cheque”

Standee, 4x6 feet

Digital Pieces
Digital components I've worked on included Email Newsletter and Social Media posts.
Launch and reminder Emails.
Launch and Reminder Facebook posts.

Check out my other work:

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