PC Financial
A selection of customer communications created for PC Financial across different sub-brands, partnerships, products and marketing objectives — working within established brand guidelines and a shared visual ecosystem.
Purpose & Vision
The Brief
Design customer communications for PC Financial across a range of products, sub-brands, partnerships, and promotional campaigns. Each piece needed to communicate its specific marketing message while fitting within the established PC Financial visual ecosystem.
Key Considerations
- Communicating offers, products, and customer benefits clearly.
- Maintaining visual consistency across campaigns and partnerships.
- Creating strong visual hierarchy for promotional messaging.
- Adapting designs to different audiences and campaign objectives.
Impact & Growth
Creative Approach
I translated marketing briefs and campaign messaging into engaging email and digital creative. Using typography, imagery, composition, and visual hierarchy, I developed layouts that made information easy to navigate while following established brand guidelines. Each design was adapted to its specific communication objective and format. This body of work reflects my approach to CRM design: combining strategic thinking and visual craft to make brand communications feel consistent, purposeful, and relevant to the customer.
Tools & Platforms
Adobe Photoshop, Adobe Illustrator, Adobe InDesign.
