Destination Ontario
A series of digital banner ads promoting Ontario as a travel destination, created for The Globe and Mail.
Purpose & Vision
The Brief
Create a series of digital banner ads promoting Ontario as a travel destination on The Globe and Mail's platforms. The goal was to showcase the province through compelling destination photography and clear, engaging messaging.
Key Considerations
- Highlighting Ontario's destinations through impactful imagery.
- Selecting photography suited to the campaign messaging.
- Following Ontario's established brand guidelines.
- Adapting creative to multiple banner sizes and placements.
Impact & Growth
Creative Approach
As a contract designer working with Destination Ontario's team, I selected and edited destination photography, designed the banner creative, and adapted layouts to different sizes and placements. I focused on balancing strong imagery with clear messaging while ensuring consistency and accuracy across formats.
Tools & Platforms
Adobe Photoshop, Adobe Illustrator.
