NORTHFIELD+
A fictional loyalty program for a traditional Canadian bank, designed to bring greater value to the everyday banking relationship.
Purpose & Vision
The Brief
Develop a fictional loyalty programme for a traditional Canadian bank, exploring how everyday banking could become a more valuable customer relationship. The concept brings together exclusive benefits, personalized financial insights, and practical tools beyond transactional rewards.
Key Considerations
- Creating a distinctive identity for a traditional bank loyalty programme.
- Balancing banking heritage with a contemporary visual direction.
- Making financial information approachable and relevant.
- Connecting the brand, app, and email experience through one visual system.
Impact & Growth
Creative Approach
I developed Northfield+ from the initial concept through to a connected brand identity and digital experience. I created the visual system, designed app screens, and developed email communications to introduce the programme and showcase its benefits. The visual direction combines a refined editorial aesthetic with clear, accessible layouts.
Tools & Platforms
Sketch, Figma, Canva, ChatGPT.
