Good Things Grow Here
Halloween-inspired campaign for Near & Dear, a fictional app promoting local shopping and conscious consumer choices. Combining Art Nouveau-inspired illustration with playful Halloween imagery, the campaign uses outdoor advertising and merchandise to highlight environmental issues and encourage buying local.
Purpose & Vision
The Brief
Create a Halloween campaign for Near & Dear, a fictional app connecting people with local products and businesses. The goal was to make supporting local feel fun, memorable, and relevant through a distinctive seasonal concept.
Key Considerations
- Connecting the Halloween theme with the idea of supporting local businesses.
- Developing an original concept and recognizable visual identity.
- Creating an engaging style with strong visual personality.
- Extending the campaign across advertising, packaging, and merchandise.
Impact & Growth
Creative Approach
I developed the campaign concept around playful fruit and vegetable characters, drawing inspiration from Art Nouveau and botanical illustration. I created the original character artwork using AI-assisted image generation, then refined the visuals to achieve the desired style and personality. The visual direction was extended across out-of-home advertising, merchandise, and packaging.
Tools & Platforms
Sketch, Canva, ChatGPT.
